The Ascent
Client
Concept project — The Ascent, a design conference
Task
The Ascent celebrates the idea that creativity thrives through connection. It focuses on how designers, artists, and thinkers can come together to inspire one another, share knowledge, and elevate their craft. The visual identity reflects this sense of growth and collaboration through upward motion, dynamic forms, and vibrant color. The Ascent represents a shared journey where creativity is a collective rise.
Brand Guidelines
The first focus of the project was developing a clear and cohesive brand identity. Establishing the core elements, such as the logo, typography, and colour palette, was essential before designing other assets. The brand guidelines provide a reference for consistent application across all touchpoints.
